If you’re into your cookery, baking especially, you may already be aware that we are almost upon National Cupcake Week. Yes, yes, I know. But don’t be fooled by the femininity that the name ‘cupcake’ imbues – in the land of online baking, they are big business. Let’s put it this way – if they were a football player for Team Cooking, Manchester City or Chelsea would be vying to pay them £250k week for the potential ROI this delicate little buttercup of baking has.
To ensure that they’re not missing out on the impending baking frenzy, the baking mad kitchen’s latest news letter leads with the story, citing famous chefs’ recipes and even suggests we throw a ‘cupcakes and cocktails’ party. I may not be so well blessed in the cake field, but I know enough about cocktails to suggest that even this frangipane of an idea is stretching the imagination, somewhat. Would you really spoil a measure of Cointreau by mixing it with egg and flour? Okay, maybe it’s just me, then.
Could you imagine beetroot cupcakes? Or, indeed, any type of vegetable ingredient going into this favourite mother-and-child baking lesson favourite from down the ages? No, me neither, but that’s what’s being suggested. I think I may get a little more sympathy for that than the cocktail comment. But I don’t know – if you’ve got your own experiences – even if it’s just blowing something by adding too much rum and applying an aggressive flame – share them with us in the comments, below.
To be fair, it’s not all whacky cupcake ideas. Eric Lanlard has christened a traditional recipe with his own twist the ‘red velvet’, which incorporates natural vanilla and dark chocolate – now that’s doable. Like, very.
But Lanlard’s not the only one getting in on the act. As you’d expect, there are a host of associated products being featured that, rather handily (somewhat contrivedly so, the cynic may proffer) there is a range of extracts just perfect for cupcakes and that just happen feature in Lanlard’s recipes. You can, however, win 20 sets of said extracts and see if you can marry them with the Cupcakes and Cocktails section, which lists everything from daiquiri recipes to Bailey’s cupcakes.
The red velvet is both the featured recipe of the month and is available in his Home Bake book, available at Amazon.co.uk with free shipping to the UK in paperback format – see, we can do promos, too!
And I know I’ve perhaps jibed about the ‘coincidental’ nature of some of the ingredients that go together – as if by magic – hand in hand, here, but there is the opportunity to win 10 copies of the MacMillan Little Book of Treats launched to raise awareness of the World’s Biggest Coffee Morning and, of course, to raise funds for the irreplaceable cancer charity – worth signing up to Lanlard’s site (a condition of competition entry) just to support the group.
Okay – the recipes are not exactly cookery courses per se, but the community feel of the site and the openness of the forum is perhaps as close as you’ll get to sharing a cooking experience with other fledgling chefs without actually turning up to a cookery class yourself. And from the comfort of your own chair, you can become the creator of cupcakes, cocktails and catastrophes along with me in the member’s only community area. See you on the inside.