Kenwood is looking for chefs to literally give cookery courses away to, as well as a hefty amount of cookery equipment and ingredients into the bargain. But this is no masterchef competition. In fact, the title ‘Disaster Chefs’ sort of gives away what type of individuals and at what scale on the culinary ladder of evolution those for whom the search targets subsist.
Stranger still is the starlet Kenwood has lined up to head the quest. Emilia Fox, who, by her own admission, is so bad in the kitchen that her dad, actor Edward Fox, actually bought her a course of cookery classes when she became pregnant to try and make her more adept in the kitchen. Some people, I guess, are just not meant to cook.
Apparently, The Day of the Jackal actor could not bear to think of his grandchild being subjected to the type of culinary prowess that Emilia had shown to the rest of her family over her 37 years. Her cooking is so bad that the ‘Things to do before you’re 30’ star is the butt of many a family joke; for her co-star in that film, Billie Piper, let’s hope the affliction does not run in the family as Billie eventually married Emilia’s cousin, Laurence.
But back to the Kenwood Disaster Chef competition overview.
Perhaps Disaster Chef is not the title many budding chefs would welcome, but don’t worry – the initial burden will be shared by you and eleven others if you are successful in reaching the preliminaries.
Of course, the intention is to turn disaster chefs into professionals. Each of the baking dozen will receive a Kenwood Chef Titanium food mixer, online cookery classes from Kenwood’s own pro-chefs and a hamper of ingredients delivered to their door every week to match the online cookery tutorials.
On top of that, the twelve finalists will also receive a digital camera with which to record their progress, upload the images to the www.kenwoodworld.com/uk/ website and share their experience, which no doubt Kenwood will use in their advertising campaign, thereafter.
Those chefs who have shown the greatest improvement, going from novice to nouvelle in the two-month duration of the online cookery courses, will be invited to the final in August where the winner will carry off prizes to the value of a cool four grand.
If you feel you could benefit from – or know someone in desperate need of – culinary tuition, you have up until June 29th to enter through the link to Kenwood, above. Good luck – you never know, I may just see you there!